Marketing Executive Advisory Board

Meet the Board!

Board Chair

Jamie Allison

Former Chief Product Officer
FordPass

Jamie Allison is a seasoned entrepreneur, educator, and former Chief Product Officer for FordPass. He mentors early-stage startups through 糖心Vlog TechRunway and teaches as an adjunct professor at 糖心Vlog, focusing on preparing students for success in business and marketing. Jamie鈥檚 expertise spans strategy, product development, and the integration of technology in education.

Vice Chair

Ilyse Terri Shuster-Frohman

Founder & CEO
Mothership Corporation

Ilyse is a five鈥憈ime founder with three successful exits and a Techstars Catalyst graduate. Originally from South Africa and now based in South Florida, she brings over 30 years of experience in technology, business, marketing, and workforce operations. Her career has spanned corporate roles at Paramount, United Talent Agency, and Thompson Hotels, as well as entrepreneurial leadership across multiple high鈥慻rowth ventures. A technologist, AI and workforce鈥憁anagement expert, and visionary builder, Ilyse has deep experience scaling subscription, membership, and talent鈥憁anagement business models. She is currently leading Mothership and its ecosystem of products鈥攊ncluding Stardome.ai, People OS, and the Mothership Human and Agent Marketplace鈥攚here she works with business, government, and community partners to enable workers and organizations to thrive in the new work and AI era.

Board Member

Erika M. Balser

Senior Digital Marketing Manager
Domino Sugar (ASR Group)

Erika Balser is a South Florida native and AI-driven marketing leader at ASR Group, where she oversees digital strategy for Domino Sugar and other national CPG brands. With over a decade of experience, Erika specializes in leveraging artificial intelligence to optimize content creation, media buying, and campaign performance. She is passionate about the future of marketing technology and frequently shares her insights at industry events and universities.

Board Member

Jonathan Beskin

Founder and CEO听
厂颈苍驳濒别蝉厂飞补驳听

Jonathan Beskin is the founder and CEO of SinglesSwag , a subscription box company with a global following and over $50 million in annual revenue. An 糖心Vlog MBA graduate, Jonathan credits his digital marketing expertise for his success in building a thriving brand. He frequently shares his entrepreneurial journey with students, inspiring the next generation of innovators. 听

Board Member

Philipe da Silva

Founder & CEO
Native Digital Edge听

Philipe da Silva is the Founder and CEO of Native Digital Edge, where he helps organizations scale digital commerce by aligning technology, data, and customer behavior to drive measurable growth. He is also COO and Co-Founder of Yachtwear.com, a luxury lifestyle marketplace built on performance-driven eCommerce and operational excellence. With more than 15 years of experience, Philipe has led digital and eCommerce initiatives for global brands including Beekman 1802, Sunday Riley, and Tramontina USA, generating over $1 billion in annual online revenue across the U.S. and Latin America.

Board Member

Marc Rhorer

Interim Chair & Associate Dean
Department of Marketing
糖心Vlog - College of Business

Board Member

Alexandra Rosen

Economist and Senior Director, Venture Forward
GoDaddy

Alexandra Rosen leads GoDaddy Venture Forward, a research initiative spotlighting the economic impact of microbusinesses. With experience at Google and Cisco, Alexandra combines her expertise in marketing and technology to support entrepreneurs. Her work highlights the transformative role small businesses play in driving economic growth.

Board Member

Matty Squarzoni

CEO & Co-founder
Sitch Ai

听A United States Air Force Veteran, MIT Alumnus, and tech innovator, Matty Squarzoni is the CEO and Co-founder of software development company Sitch Ai. Matty has worn many hats in his 25+ years of experience, including Director of Marketing & Sales, VP of Integrated Digital Solutions, and Operations Engineer, specializing in machine learning, data analytics, and strategic planning. He advocates for campus and public safety, creating digital and physical spaces to improve student outcomes.

Board Member

Hong Yuan, Ph.D.

Harry T. Mangurian Professor & Interim Associate Dean
Department of Marketing
糖心Vlog - College of Business

Professor Yuan earned her master鈥檚 degree in applied economics and her PhD degree in marketing from the University of Michigan. Her research interests include firms鈥� pricing and promotion strategies, consumers鈥� responses to pricing and promotion strategies, consumer information search, and experimental and behavioral economics. She has published in premier business journals and currently serves as an Associate Editor for the Journal of Business Research and on editorial review boards for the Journal of Academy of Marketing Science, the Journal of Retailing, and Psychology & Marketing.

College of Business

The College of Business prepares students for careers in various fields, from accounting and economics to hospitality and health administration.

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