Marketing at 糖心Vlog is about understanding what drives consumer decisions and learning how to connect products, services and ideas with the right audiences. You鈥檒l explore how brands communicate, how markets shift, and how to use data and creativity to solve real business challenges. Whether you鈥檙e interested in digital marketing, brand management, advertising, or analytics, you鈥檒l gain the skills to build relationships and drive results in today鈥檚 fast-changing, global marketplace.
About Marketing at 糖心Vlog
At Florida Atlantic, you鈥檒l learn from faculty with international experience and strong ties to the business community. The curriculum is always current, blending marketing theory with real-world applications and hands-on projects. You鈥檒l develop technical skills in digital marketing, analytics, and promotional strategy, and you鈥檒l have opportunities to connect with local businesses, participate in internships, and join student organizations. The program鈥檚 location in South Florida鈥攁 hub for global business鈥攎eans you鈥檒l study marketing where ideas, cultures and opportunities meet. Florida Atlantic鈥檚 College of Business is AACSB-accredited and consistently ranked among the best business programs in the nation.
Degrees Offered at Florida Atlantic
Undergraduate
- Bachelor of Business Administration (BBA) in Marketing
- Bachelor of Science (BS) in Marketing
- Minor in Marketing
- Minor in Digital Marketing
- Certificate in Digital Marketing
Graduate
- MBA with a concentration in Marketing
- Ph.D. with a concentration in Marketing
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Educational Objectives & Student Outcomes
2. Build technical skills in digital marketing, analytics, and promotional management.
3. Prepare for leadership roles in a variety of industries by connecting classroom learning with real-world experience.
4. Foster creative and analytical thinking to solve business challenges.
2. Communicate effectively in writing and public speaking.
3. Analyze data to make informed marketing decisions.
4. Create and implement marketing strategies for diverse audiences.
5. Demonstrate ethical and professional behavior in marketing roles.
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